Who are we ?

A family-owned business located in Sherbrooke, Qc, firmly established since 1947, we are proud to contribute to the pastime of fishing by designing and manufacturing high-quality lures for enthusiasts. Joining our team means becoming part of a Quebec tradition while working in a welcoming, safe, and respectful environment.

Our lures are plated in our own modern and secure plating facility, located on Roy Street in Sherbrooke.

Our expe...