Love Ur Curls® is a Toronto-based DTC (direct-to-consumer) hair care brand backed by Y Combinator, Sound Ventures, Comcast, and other notable VCs and angel investors.

Since launching in 2017, we have shipped over 10 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5‑star reviews. Our mission is as simple as the products we create: to encourage people to genuinely love and accept themselves so that their unique b...