Description
- Sales and Business Development
- Achieve the company’s sales, profit, and other targets for the appointed region (Essex, ON, Chatham-Kent, ON, Middlesex, ON, Lambton, ON, Elgin, ON).
- Drive sales of SANY products in appointed region, including but not limited to excavators, wheel loaders, and drill rigs.
- Identify and pursue new business opportunities to expand SANY’s market presence in the region.
- Customer Relationship Management
- Build and maintain strong relationships with customers through regular site visits, ensuring satisfaction and long-term partnerships.
- Act as the primary liaison between customers and SANY, facilitating smooth deal completion.
- Market Strategy and Insights
- Monitor and analyze local market trends and competitors to provide timely and relevant market intelligence.
- Collaborate with the company to develop strategies that address competitive challenges and leverage opportunities.
- Brand Building
- Promote SANY’s brand image in the appointed region through active engagement in community and industry events.
- Organize product demonstrations and trials, allowing customers to experience SANY’s machines firsthand.
- Invite key regional accounts to participate in factory tours and company activities to enhance customer engagement and loyalty.
- Sales Forecasting and Reporting
- Deliver accurate monthly and yearly sales forecasts, providing insights into regional performance and growth opportunities.
- Report on customer feedback and market conditions to help shape product offerings and sales strategies.
- Collaboration and Support
- Work closely with the marketing and product teams to coordinate promotional activities and campaigns tailored to the local market.
- Assist in gathering feedback from customers on product performance and requirements, contributing to product improvements.
- Equipment Utilization
- Coordinate and manage equipment demonstrations to showcase product capabilities and value to prospective clients.
- Ensure demo machines are effectively utilized to maximize visibility and sales impact.
- Local Market Expansion
- Actively seek ways to grow SANY’s footprint in the local market by identifying underserved areas or industries.
- Partner with local businesses and organizations to create mutually beneficial opportunities for growth.
- Qualifications:
- Proven sales experience in heavy equipment or a related field.
- Strong interpersonal and communication skills.
- Ability to analyze market trends and develop actionable strategies.
- Familiarity with local’s industrial and construction markets is a plus.
- Self-motivated, with a results-oriented mindset.
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