Description
Job Title: Content Designer Location: Toronto, ON M5X 1A1 (Hybrid – 3 days/week onsite)
Duration: 12 months
Contract Type: T4 only
Pay Rate: $51.72/Hour
Working Hours: 9-5pm/37.5hrs/wk
Role Mandate:
Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience.
Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks.
Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines.
Applies knowledge digital properties and platforms to recommend, design and optimize content structure.
Job Responsibilities:
Defines and develops key brand messages for content.
Ensures that appropriate content is shown to a user in the right place and in the best format.
Creates and communicates a content value proposition.
Establishes content workflow, management and governance.
Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines.
Prioritizes, plans, delivers, and maintains content for multiple channels and audiences.
Carries out user research and usability testing.
Creates content models and gives recommendations for taxonomy and metadata.
Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published.
Optimizes content in-line with SEO best practices, carries out keyword research.
Qualifications:
~4 – 6 years of relevant experience
Foundational level of proficiency:
Information Architecture.
Stakeholder management.
Agile Delivery and Development.
Design Thinking.
Video Production.
Digital Fluency.
Intermediate level of proficiency:
Technology Graphic Tools (Adobe Photoshop, Illustrator, InDesign and Acrobat)
Technical Writing/Documentation.
Illustration.
Data Visualization (Power BI)
Imaging Tools.
Media Content and Graphic Designs.
Multimedia Technologies.
Writing / Editing.
Storytelling.
Bilingual (French/English) an asset
