Description
Manager, Integrated Media Planning
About PHD
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
Role Summary
A hands-on, execution-focused Manager who supports a supervisor by managing day-to-day media planning, campaign delivery and operational workflows. Focus is on execution, quality assurance, measurement and stakeholder coordination rather than direct line management.
Responsibilities
Strategy into Execution
- Convert strategy and annual plans into channel-agnostic, actionable activation roadmaps and schedules.
- Build tactical media mixes and account direction into clear task lists and timelines.
- Support the Supervisor by surfacing tactical translate recommendations and escalation points.
Campaign Delivery & Operations
- Own day-to-day campaign planning, trafficking, QA and optimizations to meet timelines and quality standards.
- Manage daily workflows and tasking across vendors and internal partners to keep activations on track.
- Maintain campaign documentation, intake briefs/change requests, and delivery SLAs.
Quality Assurance & Process
- Apply and maintain QA checklists, briefing standards and delivery governance to minimize errors.
- Identify operational friction, propose practical fixes and implement approved process updates.
- Oversee creative/asset handoffs to ensure specs and timelines are met.
Measurement & Optimization
- Execute agreed measurement approaches (A/B tests, attribution, reporting frameworks) and produce concise, actionable performance reports.
- Run in-market optimization and reprioritization recommendations under Supervisor guidance.
- Produce post-campaign analyses and capture learnings for repeatability.
Client & Stakeholder Coordination
- Act as primary day-to-day operational contact for clients and internal partners on assigned accounts.
- Prepare agendas, run operational check-ins, capture actions and maintain risk & issues logs.
- Support client onboarding, status reporting and operational briefings for calls/presentations.
Vendor, Budget & Administrative Support
- Monitor pacing and budget status, flag risks and variances; support invoicing checkpoints and billing queries.
- Coordinate with DSPs, publishers, data providers and production to resolve operational issues and meet SLAs.
- Maintain account documentation and support escalation of high-impact issues.
Innovation & Testing
- Run experiments end-to-end (setup, measurement QA, result capture) and produce concise findings tied to KPIs.
- Maintain an “innovation radar” of platforms/formats and operationalize repeatable tests as directed.
- Support pilots and RFPs by preparing execution-ready tactics and evidence of operational readiness.
Scope & typical scale
- Accounts: 1–4 small-to-mid accounts or a focused operational role on larger accounts.
- Budget oversight: operational monitoring and pacing across varying campaign budgets.
- People: typically, individual contributor or dotted-line support for a small team; limited direct reports.
Key skills & experience
- 3-4 years media/agency experience with hands-on campaign execution and measurement.
- Strong operational media knowledge across digital, social and programmatic.
- Project management, measurement literacy, clear communicator, detail-oriented and pragmatic.
- Proven ability to improve delivery through QA, process updates and cross-team coordination.
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.





