Description
<p><b>Strategic Copywriter</b></p><p><b>Location:</b> Remote</p><p><b>Type:</b> Full-Time/ Part-Time</p><p><b>Reports to:</b> Leadership</p><p><br></p><p><b>About Rexi Group</b></p><p>Rexi Group is launching a new AI marketplace and we are looking for a strategic copywriter who can translate positioning into sharp, credible, conversion-focused messaging. You will work closely with leadership and design to ensure the platform communicates clarity, credibility, and confidence from day one.</p><p><br></p><p>This is not a blog-writing role. This is foundational narrative work.</p><p><br></p><p><b>Scope of Work</b></p><p>You will work directly with leadership and design to define and implement the messaging architecture across the entire platform.</p><p><br></p><p><b>What You’ll Own</b></p><p><br></p><p><b>Positioning & Narrative Structure</b></p><p>• Refine and stress-test platform positioning</p><p>• Clarify value propositions (vendors & buyers)</p><p>• Define messaging hierarchy</p><p>• Create consistent tone & voice system</p><p><br></p><p><b>Platform Copy</b></p><p>• Homepage</p><p>• Buyer landing pages</p><p>• Marketplace category descriptions</p><p>• Product feature descriptions</p><p>• Trust & credibility sections</p><p>• FAQ</p><p><br></p><p><b>UX & Microcopy</b></p><p>• Onboarding flows</p><p>• Vendor onboarding guidance</p><p>• CTAs</p><p>• System messages</p><p>• Interface clarity copy</p><p><br></p><p><b>Sales & External Materials</b></p><p>• Vendor pitch deck narrative</p><p>• Outreach email templates</p><p><br></p><p><b>What Success Looks Like</b></p><p>• Clear, cohesive messaging across entire platform</p><p>• Strong vendor-facing narrative</p><p>• Buyer-facing clarity in under 10 seconds</p><p>• Platform that feels confident and credible</p><p>• No confusion in value proposition</p><p><br></p><p><b>What We’re Looking For</b></p><p>• 3+ years in SaaS / tech product messaging</p><p>• Experience working with marketplaces or platforms preferred</p><p>• Strong understanding of positioning and category creation</p><p>• Experience writing UX copy</p><p>• Ability to simplify complex technical concepts</p><p>• Strong collaboration with founders and designers</p><p><br></p><p><b>You Are Likely a Good Fit If:</b></p><p>• You think in messaging systems, not just copy blocks</p><p>• You’ve worked on 0→1 products before</p><p>• You understand marketplace trust dynamics</p><p>• You care about clarity</p><p>• You can move fast and iterate</p><p><br></p><p><b>How To Apply</b></p><p>If you feel you are the right fit, please apply directly or email jobs@apatay.com. Kindly include your CV, portfolio, and a brief cover message in your email. Applications without a portfolio will not be considered.</p>
