Description

Job Overview

As a Senior Data Analyst, you’ll be at the forefront of strategic decision‑making—turning complex data into insights that drive business success. You bring deep analytical expertise, curiosity to explore complex problems, and a drive to help teams make better decisions.

In our fast‑paced online sportsbook and casino environment, you’ll lead high‑impact analytical initiatives, design scalable solutions, and influence how data informs decisions across the business. You’ll also mentor analysts, advocate for data‑driven thinking, and contribute to a culture grounded in challenging the status quo, trust, transparency, integrity, and collaboration.

Vacancy Status: New

Responsibilities

  • Partner with stakeholders to gather requirements, define analytical goals, and translate business questions into data solutions.
  • Apply advanced statistical methods and exploratory analysis to guide strategic decisions in product, marketing, and player engagement.
  • Use Python (and Snowpark where appropriate) to clean, transform, and analyze large, complex datasets.
  • Design and scale dashboards and reporting frameworks in Power BI to support business visibility and planning.
  • Lead analyses of player behaviour and marketing campaign performance, including segmentation, lifecycle modelling, and retention optimization.
  • Write and optimize complex SQL queries to extract and structure data from various sources.
  • Communicate findings clearly through strategic recommendations tailored for senior stakeholders.
  • Define and track core business metrics; design and evaluate A/B tests and experiments.
  • Mentor junior analysts, contribute to technical development, and uphold quality through code reviews.
  • Drive automation and scalable reporting solutions to improve efficiency and reliability.
  • Ensure outputs are accurate, validated, reproducible, and actionable.

Requirements

  • 5+ years of experience in data analytics, with a strong preference for candidates with hands-on iGaming, sportsbook, or online casino analytics experience.
  • Experience with marketing analytics, including campaign performance analysis, customer segmentation, and lifecycle insights.
  • Bachelor’s or Master’s degree in a quantitative discipline (e.g., Statistics, Mathematics, Computer Science, Data Science).
  • Advanced knowledge of statistical techniques including A/B testing, experimental design, and predictive modelling.
  • Expertise in SQL and Python; Snowpark experience preferred.
  • Experience with GitHub for version control and collaborative development.
  • Proven experience designing and building effective dashboards in Power BI or equivalent tools.
  • Familiarity with modern cloud data platforms (e.g., Snowflake, Databricks).
  • Strong project ownership and ability to manage multiple complex initiatives.
  • Experience mentoring team members or leading technical efforts.
  • Exceptional communication and storytelling skills, especially for non‑technical audiences.
  • High standards of accuracy, integrity, and continuous improvement.

Why Join BET99?

Come for the career… stay for the culture.

  • Canada-wide remote freedom – your office is anywhere you want it to be.
  • Time off that feels good – paid vacation, paid sick days, plus your birthday off on us.
  • Early access to leadership – meet the CEO in your first 30 days and see how your work truly makes an impact.
  • Open-door leadership style – transparency and collaboration are core to how we operate.
  • Premium benefits – 100% employer paid, for you and your family.
  • Built-in career acceleration – Mentorship Programs led by industry veterans.
  • A community you’ll want to be part of – book clubs, monthly employee events, cross-team fun, and more.
  • Bring a friend, earn a bonus – our referral program rewards great connections.
  • Regular recognition programs – so your great work never goes unnoticed.
  • Modern tools and tech – making your job smoother, not harder.
  • A streamlined onboarding process – hit the ground running with confidence.
  • A company that invests in long-term relationships, not quick wins.

Disclaimers:

  • This position does not use artificial intelligence during the hiring process.