Description
Lead the TD Rewards program as a Senior Group Manager in Marketing Planning. Drive customer engagement with data-driven strategies and enhance loyalty program experiences.<br/><br/>This senior leadership role focuses on crafting marketing strategies for TDs Loyalty vision. You will increase customer awareness of the rewards program while ensuring that cardholders maximize their benefit from the loyalty ecosystem. Additional responsibilities include streamlining customer experiences and utilizing insights to refine marketing approaches.<br/><br/>Key Responsibilities:
• Drive awareness of TD Rewards program benefits and offerings
• Enhance customer engagement across the loyalty ecosystem
• Activate data-driven marketing moments effectively
• Simplify the loyalty journey for users
• Oversee integrated marketing campaigns and budget allocations<br/><br/>Requirements:
• 10+ years marketing experience in consumer loyalty
• Proven expertise in team leadership and strategic planning
• Strong analytical skills for customer insight formulation
• Understanding of brand management and business strategy
• Relevant certifications or undergraduate degree required<br/><br/>Shape the future of customer loyalty at TD by innovating marketing strategies and engaging with diverse teams.
