Digital Performance Specialist

About Epitaph

Media’s a mess. Bloated budgets. Metrics that mean nothing. Decisions made by dashboards instead of people.

At Epitaph, we’re here to fix that.

We’re an independent media agency built for brands that deserve better, and we believe in Media Done Right. That means media as a craft, not a commodity. Strategy driven by context, not just data. And advertising that doesn’t just reach people, but actually moves them.

We work with some of the most ambitious brands in Canada and the U.S., across every category you can imagine. We help them grow. Not just spend.

About the Role

As a Specialist, Digital Performance, you get that performance media is more than pacing and platform tweaks. It’s about building smart, accountable campaigns that actually drive results.

In this role, you’ll help bring digital programs to life across search, ecommerce, social, display, video, and programmatic. You’ll be hands-on in setup, optimization, reporting, and day-to-day campaign management, working closely with planners, strategists, and platform partners to make sure every campaign is built right, runs right, and performs the way it should.

Your Role

·      Get to know our clients’ businesses, brands, and what success actually looks like

·      Support the planning, setup, execution, and optimization of digital performance campaigns

·      Help pull together the details that keep campaigns moving: trafficking inputs, creative specs, and platform requirements

·      Build campaigns with clean structure, strong QA, and the right foundations for measurement

·      Manage campaigns across key platforms including Meta, TikTok, Google Ads, Trade Desk, etc.

·      Understand how tracking, tagging, and reporting work together and where the gaps or limitations may be

·      Own pacing and support performance initiatives, and flag issues before they become problems

·      Turn campaign results into clear updates, smart optimizations, and useful insights

·      Support taxonomy, tagging, and dashboard inputs so reporting is accurate and actionable

·      Stay connected with internal teams and partners to keep work moving and expectations clear

·      Embrace AI workflow innovations to keep pace with the rate of change within our industry

Your Qualifications

·      College diploma or bachelor’s degree in advertising, marketing, business, communications, or equivalent experience

·      2+ years of hands-on experience in digital performance or SEM

·      Experience with tools such as Skai/Kenshoo, SEMRush, and Google Analytics

·      Strong working knowledge of digital advertising and measurement platforms

·      Detail-oriented, organized, and comfortable managing multiple moving pieces at once

Your Qualities

·      You embody the Epitaph mindset: entrepreneurial, curious, inclusive, sincere, adaptable, reliable, and collaborative

·      You communicate clearly and confidently, both in writing and in conversation

·      You’re organized, proactive, and good at managing priorities in a fast-moving environment

·      You take initiative and bring a hands-on approach to the work

·      You work well across teams and build strong working relationships

·      You’re flexible, eager to learn, and comfortable figuring things out as you go

·      You’re comfortable with numbers, budgets, and the details that drive performance

Salary Range: $55,000 – $60,000 CAD per year, plus eligibility for an annual bonus.