Description
ShopThing is a premium, influencer-led live shopping marketplace powered by video. We connect global distributors, top-tier creators, and a highly engaged community of over half a million customers to shop luxury handbags, footwear, apparel, and more.
Our biggest growth moments happen around high-impact live shows — creator events, luxury drops, seasonal tentpoles — that drive massive traffic spikes, new customer acquisition, and revenue surges.
This is a 12 month contract.
We’re looking for a Senior Manager, Performance Marketing & Live Campaigns to own both our paid growth engine and the strategic planning of major live-show campaigns that bring customers into the app.
The Role
This is a highly revenue-focused role at the centre of our biggest growth moments.
You will:
- Own paid acquisition strategy and budget performance
- Plan and execute large-scale live-show campaigns that drive traffic into the app
- Build hype, urgency, and repeatable traffic playbooks around tentpole events
- Turn live shows into scalable acquisition funnels
- This role blends performance marketing, campaign orchestration, and growth strategy. You are both the architect and the operator.
Responsibilities:
1. Live Show Campaign Strategy
- Lead campaign strategy for high-impact live shows, creator launches, luxury drops, and seasonal tentpole events
- Build pre-show, live, and post-show marketing plans designed to: Drive app installs, increase live attendance, maximize first-time purchasers, fuel retargeting pools
- Develop integrated channel plans across paid, email, SMS, push, organic social, and creator channels
- Create urgency-driven messaging strategies (limited inventory, exclusivity, luxury access)
- Build scalable “event marketing” playbooks that can be replicated across top-tier shows
2. Performance Marketing Ownership
- Own paid acquisition strategy across Meta, TikTok, Google, YouTube, and emerging channels
- Manage and allocate significant monthly budgets with clear ROAS, CAC, and revenue targets
- Build, launch, and optimize campaigns hands-on in-platform
- Create paid traffic surges ahead of key live events
- Optimize creative based on event performance data
- Scale winning ad formats tied to live moments
3. Creative & Ad Strategy for Live Events
- Produce high-converting ads built around: Creator hype, product exclusivity, countdown urgency, social proof from past shows, turn top-performing live show clips into paid ad assets
- Develop structured creative testing frameworks (hooks, formats, audiences, offers)
4. Revenue & Budget Accountability
- Own forecasting and budget allocation across always-on and event-driven spend
- Monitor CAC, ROAS, LTV, and contribution margin
- Evaluate event-level ROI and optimize future campaigns accordingly
- Present performance insights and recommendations to leadership
Qualifications:
- 6+ years in performance marketing, growth marketing, or campaign strategy
- Proven experience managing paid media budgets with strong ROI accountability
- Experience running high-impact campaign moments (product launches, drops, flash sales, events, etc.)
- Deep expertise in Meta Ads Manager (required)
- Strong working knowledge of TikTok Ads and Google Ads
- Ecommerce, marketplace, or consumer tech experience preferred
- Highly analytical with strong intuition for urgency-driven marketing
- Comfortable operating in a fast-paced, high-growth environment
You’ll Thrive Here If You:
- Think in traffic spikes and revenue moments
- Love building hype around big events
- Are obsessed with CAC, ROAS, and scaling what works
- Can move quickly and iterate in real-time around live moments
- Want to own one of the core growth levers of the business
Compensation: $80,0000-$100,000 based on experience, including health and dental benefits
About ShopThing
We’re on a mission to transform the way people shop and sell through live video commerce. Hailed as the next evolution in e-commerce by industry analysts, we’re bringing this $430 billion gig economy to North America with the help of top-tier retail brands, influencers and 350,000+ customers.
There’s no such thing as a ‘perfect’ candidate. We’re looking for an optimist with grit and determination, who is excited to face the challenges of a growing startup. ShopThing is the type of company where you can grow, and we encourage you to apply to us even if you don’t 100% match the exact job description.
