Associate Director, Marketing and Client Acquisition

Who We Are

Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose – the essence of SFU – is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.

Launched in 1999, Executive Education (Exec Ed) has over two decades of experience working with middle and senior-level management professionals in organizations and developing customized non-credit and credit-based education programs. Long-term partnerships guide programming that enables a deep understanding of clients’ needs and the design of custom programs to address those needs.

About the Role

The Associate Director, Marketing and Client Acquisition leads the development and execution of an integrated marketing strategy to grow enrollments and revenue across open-enrollment and custom executive education portfolios. The role develops and executes targeted marketing and recruitment strategies to attract a diverse range of learners to the unit. The role leads integrated marketing initiatives in both digital and traditional environments, supports direct marketing and recruitment activities for programs, and oversees outreach campaigns, recruitment events and engagement activities designed to build awareness and participation in programs. The role oversees the annual marketing and recruitment budget, analyzes outcomes and key metrics, and provides insights to senior leadership to improve strategies for lead-generation and conversion.

Qualifications

Master’s degree in Marketing, Communications, Business Administration or a related discipline with four years of related senior professional experience in marketing, lead development, or an equivalent combination of education, training, and experience.

• Excellent understanding of brand development, creative and media strategy, web development, and direct marketing.
• Experience with digital marketing ecosystems, including content management systems (e.g., WordPress), CRM and marketing automation tools, SEO, and paid digital campaigns.
• Excellent leadership and networking skills to influence senior leadership across the unit, with SFU marketing leads, and external partners.
• Exceptional strategic planning abilities and future visioning to ensure Executive Education success in meeting and exceeding client recruitment, revenue, brand positioning and affinity targets in an increasingly competitive landscape and growing product offering.
• Ability to collaborate and communicate with cross-functional teams representing various constituencies within SFU Business.

What We Offer

At SFU, our goal is to ensure our people are valued and supported by promoting a healthy work-life balance, professional growth and development, as well as a safe and respectful workplace. We offer temporary employees who belong in the Administrative & Professional Staff Association (APSA):

• An additional 7% pay in lieu of benefits
• 8% vacation pay
• Employer paid extended health & dental plans
• Professional development funds (minimum contract period of 1 year)
• Hybrid-work program for eligible positions

Additional Information

The assignment end date is July 31, 2027.

Please include your cover letter and resume in one attachment.

SFU is an equity employer and strongly encourages applications from all qualified individuals including women, Indigenous Peoples, visible minorities, people of all sexual orientations and gender identities, persons with disabilities, and others who may contribute to the further diversification of the university.

We are committed to ensuring that the application and interview process is accessible to all applicants. If you require any assistance or accommodations, please contact pei_reception@sfu.ca.

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