Description
About the Role:
We are seeking a Senior SEO Manager to lead and scale the organic growth engine for Wellness Extract. This role will be responsible for both strategy and execution of SEO, with a focus on increasing organic traffic, improving search visibility, and driving revenue from search channels. You will work closely with the growth, content, and product teams to identify high-impact opportunities and build scalable SEO systems. This is a hands‑on role requiring both strategic thinking and execution.<br/><br/>Key Responsibilities:
1. Organic Growth Strategy<br/><br/>Own the SEO roadmap and organic acquisition strategy<br/><br/>Identify high-impact keyword opportunities aligned with user intent<br/><br/>Develop content strategies for categories, products, and informational pages<br/><br/>Monitor algorithm updates and evolving search trends<br/><br/>2. Content‑Led SEO<br/><br/>Build and manage the organic content roadmap<br/><br/>Work with writers to create high-quality, SEO‑optimized content<br/><br/>Translate keyword insights into structured content briefs<br/><br/>Optimize existing content to improve rankings and traffic<br/><br/>3. Technical SEO<br/><br/>Conduct technical SEO audits (crawlability, indexation, site health)<br/><br/>Collaborate with developers to resolve SEO issues<br/><br/>Improve internal linking, metadata, structured data, and site performance<br/><br/>Maintain overall technical SEO health<br/><br/>4. Authority Building<br/><br/>Develop strategies to improve domain authority<br/><br/>Identify opportunities for backlinks, partnerships, and PR<br/><br/>Track competitor strategies and identify gaps<br/><br/>5. Emerging Search & Discovery<br/><br/>Adapt SEO strategies for AI‑driven and generative search<br/><br/>Explore organic discovery via communities (e.g., Reddit)<br/><br/>6. Performance Measurement<br/><br/>Track SEO metrics such as traffic, rankings, and conversions<br/><br/>Build dashboards and reporting frameworks<br/><br/>Share insights and recommendations with leadership<br/><br/>Requirements:
Experience & Skills<br/><br/>5–8+ years of experience in SEO or organic growth<br/><br/>Proven experience scaling organic traffic for eCommerce or consumer brands<br/><br/>Strong expertise in on‑page, off‑page, and technical SEO<br/><br/>Experience with Shopify or similar platforms preferred<br/><br/>Strong understanding of keyword research and search intent<br/><br/>Ability to collaborate with cross‑functional teams<br/><br/>Strong analytical and problem‑solving skills<br/><br/>Tools & Platforms:<br/><br/>Google Search Console, GA4<br/><br/>Ahrefs / SEMrush<br/><br/>Screaming Frog or similar tools<br/><br/>Soft Skills:<br/><br/>Strong project management skills<br/><br/>Good communication and stakeholder management<br/><br/>Good to Have:<br/><br/>Experience in health, wellness, supplements, or regulated industries<br/><br/>Familiarity with AI‑based SEO tools<br/><br/>Experience working with global markets<br/><br/>Understanding of CRO, UX, and experimentation<br/><br/>#J-18808-Ljbffr
