Description

About JumpxGogh

JumpGogh is a PE-backed IFS professional services firm formed from the recent merger of JumpModel and Gogh Solutions. We deliver professional services across IFS Cloud implementations, ERP, EAM, Service, managed support, training, change management, and advisory work for clients in asset-intensive industries across North America.

Marketing already has a strong foundation in place, including active campaigns, a growing contact base, lead scoring, sales outreach support, and content built around deep IFS expertise. We are looking for a hands-on Demand Generation Specialist who can help turn that foundation into consistent campaign execution, better lead follow-up, stronger reporting, and a more measurable pipeline contribution.

Role Overview

As the company continues to grow, we are seeking a Growth Marketing Specialist to report to the Director of Marketing & Alliances. This hands-on, execution-focused role will support demand generation campaigns, website updates, content coordination, email marketing, LinkedIn outreach, reporting, and sales alignment. The specialist will work closely with leadership, sales, business development, subject matter experts, and marketing operations. This role is not managerial and is well suited for someone energized by B2B lead generation, marketing automation, and the opportunity to make a meaningful impact in a growing IFS-focused business.

Key Responsibilities

  • Demand and Lead Generation: Support and execute campaigns via email, LinkedIn, website, events, content, nurture programs, and outbound follow-up to move prospects through the sales funnel.
  • Campaign Execution: Build and launch campaigns targeting specific audiences, including managing email copy, landing pages, lists, nurture paths, assets, and reporting.
  • Website and Landing Page Support: Maintain and update the website to be campaign-ready and conversion-focused, including forms, CTAs, SEO updates, and service page improvements.
  • Content Coordination: Collaborate with internal experts to translate technical ideas into marketing materials such as blogs, emails, social posts, guides, and sales enablement content.
  • SEO and Digital Visibility: Optimize website structure, keywords, metadata, internal linking, and prepare for AI search readiness.
  • LinkedIn and Social Demand Generation: Manage LinkedIn content, executive social activity, campaign promotion, and outreach using tools like MeetAlfred.
  • Marketing Automation and CRM: Work with Zoho Marketing, HubSpot CRM, and related tools to organize campaign activity, segmentation, lead scoring, and nurture workflows.
  • Reporting and Funnel Visibility: Track campaign performance, lead activity, conversion rates, and prepare insightful weekly and monthly reports.
  • Sales, Business Development, and Partner Support: Collaborate closely to support lead follow-up, campaign handoff, partner marketing, and sales enablement content.

Required Qualifications

  • 3–5+ years in B2B marketing, preferably in enterprise software, SaaS, consulting, ERP, or technical B2B environments.
  • Hands-on experience with demand generation including email campaigns, nurture programs, landing pages, lead capture, and sales follow-up.
  • Proficiency with marketing automation or CRM tools such as Zoho Marketing, HubSpot, Pardot, or Marketo.
  • Strong writing skills to convert technical topics into clear, buyer-friendly content.
  • Ability to work with campaign data, lead lists, performance reports, and funnel metrics.
  • Experience supporting sales or business development teams with campaign follow-up and lead handoff.
  • Strong attention to detail and multitasking skills.

Preferred Qualifications

  • Marketing experience in ERP, EAM, FSM, field service, or enterprise software solutions.
  • Familiarity with IFS Cloud and related IFS platforms.
  • Experience with WordPress, SEO, landing pages, and conversion optimization.
  • Experience with LinkedIn campaigns and outreach tools like MeetAlfred or Apollo.
  • Support experience for partner, channel, or alliance marketing programs.
  • Ability to work with technical subject matter experts to create campaign content.

The ideal candidate is hands-on and execution-focused, commercially minded, curious about enterprise software, organized, detail-oriented, comfortable collaborating with sales, and adaptable to a growing company environment where marketing structures are evolving.

Success Metrics

  • First 90 Days: Understand current marketing tools and campaigns, support active campaigns, and improve campaign execution and follow-up.
  • First 6 Months: Achieve consistent campaign runs, better organized landing pages and email programs, clearer lead handoff, and improved reporting tied to qualified opportunities.
  • First Year: Build a repeatable demand generation engine with stronger campaign execution, clearer reporting, more effective website lead generation, and enhanced sales visibility into marketing activities.