Description
Our client, a vertically integrated Canadian company, is growing two fast-rising sleepwear and lifestyle brands. They’re entering an exciting new phase and are looking for a Brand Director / General Manager to lead the charge.
This is a rare opportunity to take full ownership of brand strategy, product development, sales growth, and P&L management. With strong wholesale traction, in-house design and production, and a renewed focus on e-commerce, the foundation is in place — now they need a strategic, hands-on leader to drive it forward.
Key Responsibilities:
Brand & Product Strategy
• Lead seasonal product line planning (Spring/Fall)
• Collaborate with the in-house design team on silhouette, fabric, and colour direction
• Shape brand positioning, pricing, and product assortment
• Ensure all creative and merchandising decisions align with commercial goals
Sales & Channel Growth
• Drive wholesale growth with department stores, independents, and online retailers
• Oversee e-commerce strategy including Shopify performance and customer journey
• Explore new retail formats such as pop-ups and shop-in-shops
Team Leadership & Execution
• Manage a lean, multi-functional team across product, sales, and digital
• Work closely with company leadership and the internal manufacturing/ops team
• Monitor performance metrics, manage budgets, and own full P&L responsibility
Qualifications:
• 7+ years of experience in fashion, apparel, or lifestyle brand leadership
• Proven success in both wholesale and e-commerce environments
• Strong understanding of product development cycles and merchandising strategy
• Commercially minded with creative instincts — not a designer, but a creative operator
• Entrepreneurial, hands-on, and comfortable in a fast-paced, high-accountability role
• Must be based in the GTA and able to work on-site full-time in Markham, Ontario
Full-Time | On-Site | Markham, Ontario
Salary: CAD $100,000–$120,000
IS2 Thornhill | 905 918 5050 | Suite 36, 100 Steeles Ave W | Thornhill, ON
