General Manager

GENERAL MANAGER

Type: Full-Time

Location: Greater Toronto Area (GTA)

Salary: $60,000 – $70,000 annually

Reports to: Director of Operations

ABOUT BRODIE LEAGUE: THE NEW NIKE

Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

ROLE OVERVIEW

As General Manager, you will take full ownership of your location’s performance. This is a high-accountability leadership position for a culture-driven operator who thrives on precision, execution, and delivering unforgettable game day experiences. You’ll be responsible for game day operations, athlete experience, athlete retention, local marketing, and logistics, all while ensuring Brodie’s standard of excellence is executed without compromise.

You will lead and develop a dynamic team that includes referees, scorekeepers, brand ambassadors, photographers, and videographers. You will manage nightly execution, staffing, scheduling, and local systems while reporting performance and growth metrics to the Operations team. Your mission: deliver the best game night in sports.

CORE RESPONSIBILITIES

STRATEGIC LEADERSHIP & ACCOUNTABILITY

• Take full operational ownership of your location’s performance
• Execute and refine nightly systems to ensure smooth, predictable, high-quality league nights
• Track and report KPIs such as player retention, referral growth, game day efficiency, and staff performance
• Identify process bottlenecks, propose improvements, and implement upgrades in collaboration with HQ
• Forecast and manage seasonal growth, waitlists, and player engagement metrics

SALES, REVENUE & RETENTION

• Own athlete registration growth targets and drive season-over-season increases
• Identify local revenue opportunities through community engagement and conversion tactics
• Develop and implement retention strategies to maximize repeat participation
• Track conversion rates, signups, and lead funnels in coordination with HQ marketing and community teams

GAME DAY OPERATIONS

• Own the full execution of game nights from setup to breakdown
• Lead pre-game staff meetings and set a clear tone for focus, energy, and operational excellence
• Ensure seamless execution across all touchpoints including check-in, referees, scorekeeping, brand ambassador engagement, and content capture
• Maintain an environment that feels exciting, efficient, and welcoming for every athlete and spectator
• Solve real-time problems calmly and effectively, maintaining high standards under pressure
• Submit nightly operational summaries detailing attendance, key wins, staff notes, and critical issues

PLAYER EXPERIENCE & COMMUNITY ENGAGEMENT

• Own the quality of the player experience from arrival to final buzzer
• Greet players, captains, and fans—ensuring new athletes feel welcomed and returning players feel valued
• Identify retention risks and implement proactive engagement tactics
• Track and report feedback, complaints, and testimonials
• Collaborate with brand ambassadors to execute outreach and activations

TEAM LEADERSHIP & STAFF DEVELOPMENT

• Hire, train, and manage a high-performing team across game operations and content
• Drive team alignment through pre-shift huddles, mid-season evaluations, and weekly feedback
• Monitor staffing performance using both quantitative metrics and qualitative observations
• Build a positive, fast-paced team culture grounded in accountability, adaptability, and professionalism
• Manage all scheduling, payroll submission, and shift confirmations

LOGISTICS & SYSTEMS

• Oversee game day logistics: equipment transport, BallerTV setup, gym layout, and jersey distribution
• Maintain accurate and timely tracking of gear, content kits, and facility requirements
• Execute merchandising displays and promotional initiatives as assigned by HQ
• Coordinate facility access and maintain strong relationships with facility partners
• Ensure compliance with all safety, scheduling, and brand standards

REQUIREMENTS

• Minimum 7 years of experience in retail management, event operations or sports management
• Demonstrated ability to own location-level performance across staff, systems, and customer satisfaction
• Proven leadership experience with a team of 10+ across operations and creative roles
• Strong grasp of logistics and system coordination especially in a high-tempo, in-person environment
• Exceptional communication skills with athletes, staff, and leadership
• Ability to remain calm under pressure and lead in fast-paced, real-time environments
• Experience with scheduling, payroll, and team accountability systems
• Highly organized, emotionally intelligent, and driven by results
• Access to a reliable vehicle for equipment transport

SCHEDULE

• Minimum 5 league nights per week (evenings and weekends)
• 2–3 community events per week
• 5 hours per week of in-office planning and preparation

BENEFITS & PERKS

• Top-tier Health and Wellness benefits plan
• Bonus structure tied to achieving athlete registration targets, driving consistent season-over-season team count growth, and maintaining operational excellence
• $500 yearly discretionary spend
• Free league play and exclusive Brodie apparel
• Access to NBA events
• Significant career path opportunities into regional management and operations leadership

APPLY IF…

You’re a systems thinker with a deep love for sports and experience. You lead from the floor, thrive on metrics, and believe game night should feel like a show. You’re ready to own a city and build something unforgettable for your location’s athletes, community and staff. 

This isn’t just a job, it’s a movement. Let’s make every night the best night of the week.