Senior Product Manager

Senior Product Manager – Social Platforms

As the Senior Product Manager – Social Platforms, you will define and lead the vision, strategy, and execution of our technology ecosystem that powers social and influencer programs. In this role, you’ll collaborate closely with Marketing, Engineering, and cross-functional partners to build scalable, innovative platforms that amplify our brand storytelling across Influencer, Affiliate, Local Social, and Ambassador channels.

Key Responsibilities

• Develop and execute the long-term product vision and strategy for social platforms, identifying new opportunities through market research, competitive insights, and stakeholder collaboration.
• Own the product roadmap and backlog, translating business needs into clear requirements and using data and user insights to prioritize development.
• Transform customer and business insights into actionable goals, define KPIs and success metrics, and ensure alignment with strategic objectives.
• Track and report on adoption, engagement, and ROI of existing and new social products, including tools like My Local Social, as well as Influencer, Affiliate, and Creator platforms.
• Partner with engineering, marketing, and other business units to deliver seamless, integrated solutions that drive growth, enhance customer engagement, and strengthen brand trust.
• Lead the adoption and integration of emerging AI technologies to enhance automation, personalization, and scalability across platforms.
• Continuously prioritize and optimize social initiatives across all channels to maximize business value and user impact.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 5+ years of experience in product management, ideally within digital marketing, social commerce, or customer engagement platforms.
• Deep understanding of Agile methodologies, including backlog management, sprint planning, and iterative development.
• Strong analytical mindset with proven experience in data-driven decision-making and performance tracking.
• Excellent communication and stakeholder management skills, with the ability to translate complex ideas across technical and non-technical teams.
• Demonstrated success in launching and scaling platform products from concept to market.
• Experience collaborating across engineering, marketing, privacy, and legal functions.
• Ability to navigate a fast-paced, matrixed organization and manage competing priorities effectively.
• Strong grasp of social media ecosystems, creator/influencer tools, and affiliate marketing platforms.