Description

Why This Role Exists

Pophaus works with fast growing consumer brands where community and creators are not “nice to have.” They are the brand.

This role owns two critical things:

Day to day social media execution on Instagram and TikTok

Managing creators and talent relationships that power our content engine

If content goes live, creators are onboarded, or a brand’s comments and DMs are active, this role touches it.

Core Responsibilities:

Social Media Management

You will fully manage Instagram and TikTok for multiple consumer brands.

This includes:

  • Planning and executing weekly and monthly content calendars
  • Writing captions that sound native to the platform
  • Posting Reels, TikToks, Stories, and carousels
  • Monitoring performance and flagging what is working and what is not
  • Staying on top of trends, formats, hooks, and platform behavior
  • Ensuring content aligns with brand voice and strategy
  • You are expected to understand social deeply, not just post content.

Community Management:

You are responsible for keeping brand communities active, human, and on brand.

This includes:

  • Responding to comments and DMs in a timely, brand appropriate tone
  • Proactively engaging with followers and relevant accounts
  • Identifying community insights that can inform future content
  • Escalating issues or feedback to the internal team when needed
  • Community is not an afterthought. It is part of growth.

Talent & Creator Management

You will manage Pophaus’ creator and UGC ecosystem.

This includes:

  • Sourcing creators for Instagram and TikTok
  • Outreach, onboarding, and relationship management
  • Briefing creators clearly and professionally
  • Tracking deliverables and timelines
  • Ensuring creators deliver content aligned with the brief
  • Maintaining long-term creator relationships
  • You are not just sending messages. You are building a reliable talent bench.

Collaboration & Ownership:

  • Work closely with creative strategists, editors, and account leads
  • Keep internal tools updated and organized
  • Communicate clearly and proactively
  • Flag risks early instead of reacting late
  • Take ownership of your accounts without needing reminders

Required Experience

  • 3+ years managing Instagram and TikTok for consumer brands
  • Experience with CPG, DTC, food, beverage, wellness, beauty, or supplements
  • Strong understanding of what performs on social in North America
  • Hands on experience managing creators or UGC talent
  • Confident written English for captions, DMs, and creator communication
  • Comfortable managing multiple brands at once

Tools You Should Be Comfortable With

  • Instagram and TikTok native tools
  • Scheduling platforms like Buffer, Sprout, or similar
  • Google Drive, Slack, and Notion
  • Creator platforms like Grin or manual outreach workflows

Compensation

  • $70,000 CAD
  • Comprehensive Health Benefits Package
  • Full-time role
  • Growth opportunity inside a fast-moving agency