Description
Elevate customer engagement with a strategic focus as our Customer Lifecycle Marketing Lead. Shape the end-to-end customer journey and drive impactful results across acquisition and retention.<br/><br/>In this leadership role, you will spearhead the development of a comprehensive Customer Lifecycle Management (CLM) strategy. This includes guiding a customer-centric team to enhance communication throughout engagement phases. Your expertise in optimizing customer journeys and managing multi-channel strategies will be pivotal for success.<br/><br/>Key Responsibilities:
• Lead full-funnel CLM strategy development and execution
• Design and optimize customer journeys at every lifecycle stage
• Manage creative briefs and ensure timely delivery
• Collaborate across teams for effective CLM tool integration
• Monitor performance metrics to identify enhancement opportunities<br/><br/>Requirements:
• Bachelor’s degree in Marketing or Business Administration preferred
• Over 5 years of CRM management or lifecycle marketing experience
• Proficient in CRM platforms like Adobe or Salesforce
• Strong skills in data visualization with Power BI
• Ability to analyze data for actionable insights<br/><br/>Drive strategy and optimize customer experiences as our Customer Lifecycle Marketing Lead.
