Description
Our client is looking for a Digital (Web) Strategist to join their team. This will be a 6+ month contract, with likelihood to convert to FTE.
This is 100% remote. Candidate must reside in Ontario.
Rate range is $55-65 per hour, t4.
Responsibilities
- Build web strategies and roadmaps that support the client’s digital and customer experience goals
- Partner with CX to define target‑state journeys and digital channel direction
- Turn strategy into clear, actionable plans with defined success metrics
- Use research, data, and benchmarking to identify opportunities and best practices
- Shape data, content, SEO/GEO/AIO, and personalization strategies
- Ensure accessibility is embedded across content, design, and technology
- Contribute to quarterly and annual planning with business and tech partner
- Guide teams on requirements, UX/UI, development, and data collection
- Monitor performance and user behavior to drive continuous improvement
- Align web, search, content, personalization, and generative AI strategies
- Advise teams on best practices in design, development, and content management
- Support major web transformation initiatives, including redesigns and platform migration
- Ensure web strategy aligns with campaigns, paid media, social, and emails
- Contribute to the integration of new technologies, including Generative AI
What You Br
- 6+ years of experience in a digital strategy, UX, or web experience role
- Strong strategic thinking with a focus on customer and business outcomes
- Solid understanding of usability and user‑centered design
- Excellent communication and collaboration skills
- Experience with agile delivery, CMS platforms, SEO, GEO, and analytics tools
