Description
Lead the independent grocery channel as the Director of Sales at Tree of Life Canada, shaping a high-performing team in a competitive CPG landscape. Drive revenue and growth across British Columbia and the Prairies.<br/><br/>This foundational leadership position focuses on strategic sales and team development in independent grocery sectors. With over 10 years in CPG/FMCG sales and proven success in managing diverse teams, you will execute a comprehensive field sales strategy while nurturing key customer relationships. Your role demands commercial excellence and effective cross-functional collaboration.<br/><br/>Key Responsibilities:
• Develop annual field sales strategy aligned with corporate goals
• Own revenue, volume, and profitability targets across territories
• Optimize territory design for efficient coverage
• Build and coach a high-performing field team
• Analyze territory performance and market trends<br/><br/>Requirements:
• Bachelor’s degree in business or related field; MBA preferred
• 10+ years of CPG/FMCG sales experience
• Proven success with independent grocery accounts
• Strong negotiation and relationship-building skills
• Willingness to travel regularly across territories<br/><br/>Elevate sales performance and team engagement in this pivotal role with Tree of Life Canada.