Description

About Lilo Social

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

The Role

We are seeking a talented Email Copywriter to craft compelling, conversion-focused email and SMS copy for our portfolio of direct-to-consumer brands. In this role, you will be responsible for writing high-performing subject lines, email body copy, and SMS messages that drive engagement, conversions, and customer lifetime value. Your words will directly impact revenue across our client portfolio, making this a highly visible and impactful position within our retention team.

What success looks like:

  • Consistently high open rates, click-through rates, and conversion rates across your campaigns and flows
  • Strong client satisfaction driven by on-brand, compelling copy that resonates with their audiences
  • Revenue growth through strategic copy testing and optimization across email and SMS channels
  • Efficient collaboration with designers and strategists that accelerates campaign velocity and quality

Responsibilities

  • Write conversion-focused subject lines, preview text, and email body copy for promotional campaigns and automated flows
  • Develop concise, action-oriented SMS copy that drives engagement within platform character constraints
  • Create copy for lifecycle flows including welcome series, abandoned cart, browse abandonment, post-purchase, and winback sequences
  • Collaborate with email designers to ensure seamless integration of copy and design elements
  • Adapt your writing to match diverse brand voices while maintaining conversion-focused messaging principles
  • Develop and maintain brand voice guidelines and messaging frameworks for client accounts
  • Conduct A/B testing on subject lines, body copy, and calls-to-action to optimize performance
  • Analyze campaign and flow performance data to identify opportunities and inform copy iterations
  • Work closely with retention strategists to align copy with overall lifecycle marketing strategy
  • Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality standards
  • Stay current on email marketing trends, copywriting best practices, and direct response principles
  • Participate in client meetings to present copy concepts and discuss performance insights

Requirements

  • 3+ years of professional copywriting experience with a focus on email marketing, preferably in DTC or ecommerce
  • Portfolio demonstrating strong direct response email copy with proven conversion results
  • Deep understanding of email marketing best practices including subject line optimization, personalization, and deliverability considerations
  • Proven ability to write in multiple brand voices while maintaining conversion-focused messaging
  • Data-driven approach to copywriting with experience analyzing performance metrics to inform iterations
  • Strong understanding of customer lifecycle marketing and how copy supports each stage of the journey
  • Excellent organizational skills with ability to manage multiple projects and deadlines simultaneously
  • Fast turnaround capability without sacrificing quality or attention to detail

Nice to Have

  • SMS marketing copywriting experience with platforms like Postscript or Attentive
  • Landing page, website, or paid advertising copywriting experience
  • Experience with A/B testing frameworks and statistical significance
  • Familiarity with Klaviyo or other email service providers
  • Understanding of email segmentation and personalization strategies

Compensation and Benefits

  • Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
  • Fully Remote: Work from anywhere on US hours
  • Compensation: Competitive salary commensurate with experience.