Description
Elevate the future of healthy living products as the Marketing Innovation Manager for Nature Made® at Pharmavite. This role emphasizes strategic insights and cross-functional partnership to drive innovation.<br/><br/>In this pivotal role, you will report to the Senior Manager of Marketing Innovation, focusing on understanding consumer behavior and market trends to inform product development. Your responsibilities will include supporting the creation of science-backed products and launching innovative initiatives. You will collaborate with various teams to create compelling consumer messaging that reflects your insights.<br/><br/>Key Responsibilities:
• Analyze consumer insights and market dynamics
• Develop product concepts and innovation strategies
• Collaborate with cross-functional teams on initiatives
• Support business case and market opportunity development
• Assist in commercialization and launch planning<br/><br/>Requirements:
• Bachelor’s degree; MBA preferred
• 4+ years’ experience in innovation roles
• CPG industry experience required
• Strong analytical and communication skills
• Ability to influence cross-functional stakeholders<br/><br/>Transform insights into successful products and drive Pharmavites mission of empowering healthier living.
