Description

Our client, GK Industries, is a Canadian company that manufactures and distributes automotive filtration products. Focused on premium OEM and private-label solutions, they serve the North American market with operations in the aftermarket, industrial sectors, and private-label production, supporting customers across Canada, the United States, and internationally.
Reporting directly to the President, the Sales Director is a strategic, results-driven leader with deep industry expertise and a proven track record of driving market growth. This role is responsible for expanding market presence, enhancing brand visibility, and building strong customer partnerships across North America.

Develop and implement the sales strategy for Castrol filter products in Canada and the United States.
Expand and manage distribution channels throughout North America, building and sustaining long-term partnerships with distributors and external stakeholders.
Drive business growth through targeted sales strategies in both Canadian and U.S. markets.
Lead and inspire a high-performing sales team, including regional managers and key account executives.
Cultivate and maintain strong relationships with key clients, including OEMs, distributors, and retail chains.
AWDA, AAPEX, SEMA) to promote brand visibility and engagement.
Negotiate branding and private-label agreements with strategic partners.
Monitor market trends and adjust sales strategies to maintain a competitive edge.
10+ years of B2B sales experience, with at least 5 years in a leadership role (preferably in automotive components).
~ Proven track record in sales roles at reputable filter brands such as Purolator, Fram, or Wix.
~ S. aftermarket, including wholesalers, retailers, and repair networks.
~ Prior participation in AWDA or other major automotive trade shows.

Demonstrated success in building and managing top-performing sales teams.
Strong ability to identify market opportunities and consistently exceed sales targets.
Strategic thinker with adaptability to rapidly changing market conditions.
Experience in branding initiatives and private-label product sales.
Fluent in English (French is an asset).

Bachelor’s degree in Business, Marketing, Engineering, or a related field.

A strong preference for those who can work full-time out of the Burlington office;