Description
Step into a pivotal role as the Senior Manager of Strategy & Insights with Labatt Breweries in Toronto. Drive impactful consumer strategies while leveraging data insights.<br/><br/>In this strategic position, you’ll work closely with multidisciplinary teams, including Marketing and Trade Marketing. Your deep understanding of consumer behavior and data analytics will guide the development of actionable insights that advance category growth. Your leadership will encompass managing research projects to gather relevant data and insights for better business decisions.<br/><br/>Key Responsibilities:
• Drive consumer-centric strategies based on research insights
• Collaborate with various departments for strategic synergy
• Develop and oversee consumer segment learning projects
• Create predictive growth models and performance measurements
• Guide execution of research initiatives for actionable strategies<br/><br/>Requirements:
• University degree, MBA or Master’s preferred
• 6+ years in consultancy or CPG experience
• Proficient in qualitative and quantitative methodologies
• Competent in managing strategic research frameworks
• Strong ability to present to diverse audiences<br/><br/>Bring your analytical prowess and strategic vision to Labatt Breweries, creating a future filled with cheers and growth.
