Description

Company Description

Global Spatial Technology Solutions (GSTS) is a global maritime intelligence company delivering solutions to enhance decision‑making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy, and the environment on a global scale using innovative data collection and analysis techniques.

Role Overview

The VP Marketing will be a builder and operator who establishes the foundations of world‑class marketing at GSTS, owning our end‑to‑end marketing strategy and execution as we scale our dual‑use maritime AI platform across Defence & Security and Shipping/Supply Chain. Reporting to the COO, this leader will shape our positioning, build a repeatable pipeline engine, and create the marketing operating system that aligns Sales, Product, and Customer Success.

Key Responsibilities

  • Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply Chain.
  • Positioning and messaging leadership: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation, and proof points.
  • Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections.
  • Event and conference engine: Plan and execute conference strategy end‑to‑end.
  • Demand generation with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed revenue.
  • Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance.
  • Brand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals, and proof align with GSTS’s dual‑use credibility.
  • Cross‑functional alignment: Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities.
  • Build the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOps.

Experience & Qualifications

  • 10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software, ideally in complex, regulated, or technical domains.
  • Relevant domain experience marketing to one or more relevant sectors: defence/security, maritime, supply chain/logistics, geospatial.
  • Proven experience building a marketing engine in an early‑stage B2B SaaS startup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, lead lifecycle, handoffs) and scaling output with a lean team.
  • Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 months.
  • Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and proof‑point storytelling.
  • Experience producing high‑quality sales enablement assets and running a content program that supports long‑cycle enterprise deals.
  • Strong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with Salesforce/CRM and RevOps processes.
  • Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain‑heavy environments.
  • Excellent executive communication skills: can operate credibly with the CEO, COO, CSO, CPTO, and external stakeholders.

Comments / Special Considerations

Candidates must pass a criminal background check and provide two professional references. All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.

What We Offer

  • Competitive salary and PTO
  • 100 % employer‑paid health and dental benefits for you and your family
  • Annual HSA/FSA allotment
  • Access to virtual mental and physical health professionals
  • Annual professional development spend
  • One‑time tech allowance

Why Work With Us

  • Remote‑first culture: Enjoy the flexibility of hybrid work. Though this role would ideally be based in Ottawa, the employee will have the freedom to work from home as required.
  • Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company growth.
  • Collaborative team: Be part of a small, agile team that values positivity, creativity, and open communication.
  • Continuous learning: We’re committed to your professional growth, providing opportunities for skill development and staying current with industry trends.
  • Exciting industry: Work on cutting‑edge projects in a rapidly evolving field, applying your skills to solve real‑world challenges.
  • Work‑life balance: We respect your time outside work and strive to maintain a healthy balance between professional and personal commitments.

Equity, Privacy & Application Information

We are committed to creating a sense of belonging amongst our team. We place an emphasis on fostering a diverse, collaborative, and inclusive working environment. We welcome applications from qualified candidates irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

GSTS offers a competitive salary and benefits package. If you think this challenge is right for you, we encourage you to apply.

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