Description
Drive impactful trade marketing initiatives as a Senior Manager at Wella Company. This hybrid role based in Toronto focuses on strategic brand execution across the beauty sector.<br/><br/>As Wella Companys Senior Trade Marketing Manager, you will ensure the success of marketing strategies for renowned beauty brands. With a strong background in trade marketing, you will translate insights into activation plans that maximize demand and shopper engagement. Collaborating closely with cross-functional teams will be key to this role.<br/><br/>Key Responsibilities:
• Create and execute trade marketing strategies
• Develop activation plans meeting brand objectives
• Analyze competitive landscape for market insights
• Support Sales with customer-focused business planning
• Lead product launches across multiple channels<br/><br/>Requirements:
• 7+ years in marketing, preferably trade-focused
• Experience in beauty or consumer goods sectors
• Knowledge of major retailers like Sephora
• Proficient in budget and performance management
• Strong written and verbal communication skills<br/><br/>Enhance Wella’s market position by leading innovative trade marketing programs and launch initiatives.
