Description
Join Bloom as our Email Marketing Practice Lead and shape the future of email communication in a vibrant digital agency environment. This hybrid role requires a balance of strategic insight and technical skills to optimize marketing efforts.<br/><br/>In this position, you will be responsible for developing comprehensive email marketing strategies, executing campaigns, and managing a small team. Your role is pivotal in enhancing our clients lifecycle marketing, leveraging tools like Klaviyo, Mailchimp, and HubSpot to meet their growth ambitions. Youll work closely with clients, contributing to project scope, roadmaps, and measurable outcomes.<br/><br/>Key Responsibilities:
• Direct comprehensive email and SMS program management
• Formulate strategies for lifecycle marketing and client engagement
• Evaluate campaign performance metrics to drive actionable insights
• Assist in pitching and expanding marketing services
• Oversee freelancers, ensuring quality and deadlines are met<br/><br/>Requirements:
• Minimum 4 years of hands-on email marketing experience
• Experience in multi-client or agency settings
• Expertise in Klaviyo and Mailchimp, Salesforce a plus
• Strong command of email marketing strategies and metrics
• Bilingual communicator in French and English<br/><br/>Drive impactful email marketing campaigns that resonate with clients at Bloom, where your leadership will make a difference.
